Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Updated: Sep 27, 2023
Honne and tatemae
Refers to individual behaviour in public verses our authentic selves. Tatemae mirrors society expectation, making it impossible to speak about mental health.
Camouflage/ deliberately fake on the outside - Hide the true intention, having protection colour
DIY Mental Health
Foreign resident services
Anti-stigma
Improving knowledge of mental health
Below is an interactive PDF for Phase 4: Studio Practice PDF:
Below is an interactive PDF for Critical Report: Below is an interactive PDF for Phase 3:
Below is an interactive PDF for Phase 2: External Review Presentation:
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