Week 12: Launch of Authorial Artefact
- Tramaine Berry
- Aug 16, 2021
- 7 min read
Updated: Sep 27, 2023
Objectives:
Research and investigate how designers and makers publicise their activities or products, and the media organisations and business platforms that will be a mouthpiece for the PR and marketing of your initiative;
Utilise analogue and digital craft to explore the production requirements of your artefact;
Prototype and outline your next steps to support any future development;
Manage your independent learning effectively.
RESEARCH //
Lecture notes:
PR agencies: Usually £2,000 a month with the likeliness of being one of a number of projects they are working on.
Zetteler. was set up in 2012 by Sabine Zetteler in London. Camille Walala uses Zetteler because it saves her time and she doesn't need to think about that area of her business too much. The longer you are with the same company, the more they get a feel for you.
Advantage of a PR agency is to help stretch your communication and put it in a lot of different directions, and save time. An interesting range of stores around your project - how many different stories can I do about my product?
Michale Lester uses personal communications about his projects. Adweek, Fast Company, Bored Panda, Behance Exposure. Behance makes it easy to see how many people have viewed your work and have the opportunity to create connections.
Liv Siddall created Redundancy Radio when she was unemployed and talked about mental health in the workplace and unemployment. It showcases her skills. Really relates to me.
Marketing tips: Tag collaborators, people who inspired the work, potential clients, hashtags. Follow and comment on other people's content. Build a network of design journalists. Write your own article to make it easier for writers to research your work.
Communication design: Insights from the creative industries
PR agency OgilvyChange engages with a community of behavioural economics experts to create strategies influencing positive behaviour. Ogilvy was founded by Rory Sutherland, who specialises in consumer behaviour and has described himself as an 'ad man' in TED Talks. This marketing consultancy only shows a taster of their portfolio through a short video, however, they do provide a collection of blog posts, which demonstrates their researching skills within their industry and has been a useful resource for me.
A recent article by Michael Frohlich examines marketing in today's pandemic climate and uses a quote from Ryan Reynolds that was quite interesting:"Any kind of crisis can be good. It wakes you up." I found this interesting because it supports my findings in week 9 when I discussed the key factor in design entrepreneurship as being 'adaptable' to problems.
Post-lockdown has completely transformed working models for businesses! The accounting company my sister works at works remotely now since running an office in different locations is expensive. Another example is Coop, who have had to consider wellbeing support for staff and new delivery services - moving forward Coop want to keep these ways of working. Additionally, I also think introducing delivery caters for a new audience that they were unable to reach pre-pandemic such as those with mobility or mental health issues.
The lecture talked about the importance of enaging with instagram accounts, but I think this is an excellent opportunity to monitor what your followers are talking about and (like the article suggests) how the brand fits into this conversation and add value
Other interesting articles from Ogilvy:
Other notes from the book:
Aad Kieboom - fly sticker reduced cleaning bill by 80%
Ted Talk by Rory Sutherland, 2009. Life lessons of an ad man.
Fear of losing something is more influential than the desire to gain something.
Decode Jay-Z with Bing- multifaceted and complex marketing. Hashem Bajwa, 'Product strategy and marketing strategy need to be linked to the point where they are inherently the same thing'. Marketing and the product need to be working out of the same core ideas.
WORKSHOP CHALLENGE //
How do you build, promote and tell the story of your new product?
Ensure you utilise analogue and digital craft to explore the production requirements of your artefact.
At this stage we only require a prototype, a one-page outline or short video of next steps, and even production partners to support any future development. Please remember, prototyping exists to demonstrate the potential and functionality of your output – there are a number of methods / software tools to help make shortcuts so you can give a sense of the bigger picture.
This is about expediency, fast iteration, testing and development to help an audience or business partner to see the potential of your proposition.
This could potentially be picked up again in your final MA project.
Prototype: Draft 1
For my prototype, I want to see how this algorithm is going to work, so I am going to construct a wireframe of questions to go into the interface. And because my research is rough, I will need to collaborate with researchers to keep up to date with my findings.
Questions in AI:
Tick the list of things you've eaten today:
Sugar - increases anxiety and irritability
Protein
Omega 3, 6 and 9 - improves memory
Have you eaten gluten? - Fatigue
Over eating- reduces energy.
Caffinne- a small quantity of caffeine could improve global processing and text reading skills in adults
Water - reduces fatigue
Herbs- improves memory
Ginger - improves attention
(Assuming some people will not know what vitamins and minerals they've consumed, maybe they could search via recipe and the system will tick the vitamin boxes automatically)
Tick if you overslept, under slept or recieved the right amount of sleep according to your age group?
(Present age to hours ratio)
Overslept
Under slept
Right amount
Did you talk, dream or walk around in your sleep, or wake up during the night?
Yes
No
How much exercise have you had today?
How much alcohol have you had last night?
(This would be more of a visual guide than a calculator. There needs to be a more generic range of tick boxes like 1-3 units, etc.) Research says no more than 14 units a week
Caffeine intake
Stress
How would you scale stress? How do apps phrase these questions?
How much reading have you done today?
How do you scale reading in the workplace?
Where are you in your Menstration?
Now
A week ago
Two weeks ago
Three weeks ago
Due / Late
I don't menstrate
Potential Production partners
IT Developers - someone to help with coding and developing the interface. Might be benefitical for me to find out how this interface could be developed in order to make communication between me and developer easier (if I have time).
Researchers - This is a big influence on what the interface asks the user. Need to make sure research behind health and dyslexia are up-to-date.
Partners in an educational setting?
Other Apps? Could apps be interconnected, collecting data on food, sleep patterns, exercise, etc. like Nicholas Feltron does?
Nicholas Feltron
Nicholas Felton is a designer, entrepreneur and artist. He mainly focuses on making everyday data into meaningful objects and experiences.
In 2006, Nicholas Felton started recording 10 years worth of personal data on his Notes app, which included emails, texts, music tracks, films, postcards, and the day he got his first grey hair. The final result was a 12-page report of visual data, annually. His 10th and last report featured data collected from commercially available apps and devices such as Fitbit, allowing him to add more health related infographics to his report such as heart rate, drinking habits and sleep patterns. He mentions that he tries not to look at the data until January 1st because he worries it would unconsciously influence his behaviour, which is a good way to reflect on the new year and resolutions. One resolution included recalling people's names, which was the year he started recording conversations.
Felton developed an app called 'reporter', which measures the everyday through quick surveys and automatically visualises this data. It is an app that has been influenced by Felton's previous process of obsessive data collecting, making it easier for future collection. I don't know how I would feel about spending 76 hours a year collecting data - part of me wants to know how I could improve my routine but it's also counterproductive because you could be spending that 76 hours on the things that the app says you aren't doing.
REFLECTION //
How could these questions be interlinked with each other?
Could keywords trigger facts? For example, 'Pizza' would say 'did you know gluten increases fatigue?'. Maybe there can be a tick box to give the user the option to never see a specific fact again - just to avoid repeats. Or maybe this could all be in the report explaining the key factors of bad dyslexic days.
After starting my interface questions, I quickly realised that it is difficult to create yes or no questions that interlink with another specific question because there are questions that relate with each other. And Yes and No flowcharts are supposed to lead you to a specific result - my app collects data, not dictate whether you are having a good dyslexic day or not.
Recording Dyslexia: Can there be questions regarding your level of dyslexia - wouldn't it be the start-up question? For example, did you have trouble communicating your ideas or thoughts to someone today? Spelling? Memory? Taking in information? Maybe the user could fill in their profile on every dyslexic symptom they go through and tick which symptoms were strongest on that day? Is there a way of describing the level of severity on that day? Maybe I should test this out over the course of three days?
Dyslexia Profile
Based on a recent email I received from Truth about Dyslexia explaining what dyslexia is, I am going to use this as a checklist for users setting up their dyslexia profile.
My own Dyslexia profile would consist of:
Anxiety
Memory Problems
Low Self Esteem
Spelling
Reading
Processign Speed
Time Management
Phonological processing
Testing out this model
Sunday
Tick the list of things you've eaten today:
Sugar - increases anxiety and irritability
Protein
Omega 3, 6 and 9 - improves memory
Have you eaten gluten? - Fatigue
Over eating- reduces energy.
Caffinne- a small quantity of caffeine could improve global processing and text reading skills in adults
Water - reduces fatigue
Herbs- improves memory
Ginger - improves attention
(Assuming some people will not know what vitamins and minerals they've consumed, maybe they could search via recipe and the system will tick the vitamin boxes automatically)
Tick if you overslept, under slept or recieved the right amount of sleep according to your age group?
(Present age to hours ratio)
Overslept
Under slept
Right amount
Did you talk, dream or walk around in your sleep, or wake up during the night?
Yes
No
How much exercise have you had today?
How much alcohol have you had last night?
Stress
How would you scale stress? How do apps phrase these questions?
How much reading have you done today?
How do you scale reading in the workplace?
Where are you in your Menstration?
Now
A week ago
Two weeks ago
Three weeks ago
Due / Late
I don't menstrate
REFERENCES //
P96-121 Yates, D. and Price, J., (2015), Communication design: Insights from the creative industries. London: Fairchild Books
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